Are you experiencing this problem in your online furniture store? You have worked hard to optimize your site for the search engines. It is among the top five sites in various keyword search results in your niche. As a result, you are receiving high traffic. Despite the massive traffic levels, your sales are scoring low. Only 1% of your visitors are converting into sales.
Now, you are wondering whether selling furniture online is still a worthy venture. Checking on your competitors’websites, almost every visitor is proceeding to become a buyer. What might you be doing wrong? Well, several issues might hinder conversion rates. However, this article presents three ways you can use to enhance your conversion rates. Here they are:
Make your site easy to navigate
One cause of low conversion rates is the navigation problem. Your visitors might be facing some difficulties navigating your online store. As you know, customers desire is to find the product they need within a short duration. Customers do not have the whole day to spend on your site. So, if your store does not offer such an opportunity, the next thing your customers will do is pressing the red button. Hence, you must ensure your furniture store is easy to navigate. The visitors must figure out what they want with the least duration.
Provide enough payment gateways
The climax of any sales process is payment. If a customer puts an item in the cart and fails to process payment, you cannot claim you made a sale. Your cause of low conversion rates may be due to lack of appropriate payment gateways. For instance, you might be offering PayPal as your online gateway while your prospects favor credit/debit cards. So, you will only receive purchases from the one favoring your sole payment gateway. Thus, if you want to harness your conversion rates, you must offer multiple payment gateways to allow customers to find their match.
Offer the right items
The basic rule of business is offering the right products to the right customers. Failure to obey the rule you are definitely out of business. When it comes to selling furniture online, this principle is active. You might be offering the right items to the wrong customers. or else offering the wrong items to the right customers. In any of these cases, your conversion rates will be slagging. It is your responsibility to carry on some research and ensure you obey this rule to enjoy high conversion rates.